AI video ad generator for UGC-style ads

Show the product. Tell the story.

Describe your product, audience, key points and call to action, and Shotmatic turns them into a narrated ad built from your product media or AI visuals.

Make a video ad Run it from the API

UGC-style ads sound like someone talking about a product they use: a quick hook, two or three concrete points and a clear next step. Shotmatic's UGC Ad format builds that structure from a short brief, then narrates it over scenes made from your own product photos and clips or from AI visuals.

It has no AI actor. Nobody appears on camera holding your product; the ad is narrated scenes with captions. If you want a presenter reading your script, use the AI avatar video generator instead.

Examples made in Shotmatic

Real outputs from Shotmatic's own account, with the settings behind each one and the credits it was charged.

Real scenes from real scripts

A 30-second square ad built from a brief and the account's own images: six scene images taken from other Shotmatic examples, narrated by Sloane with Viral captions.

Format: UGC Ad
Scenes: Your own images
Voice: Sloane
Captions: Viral
Length: 30 seconds
Aspect ratio: 1:1
Music: On
Credits quoted: 140

Script

Every picture in this ad comes from a real video Shotmatic made from a script. This one is from a thirty-second short about how the Romans built roads. This pencil sketch comes from a short explaining why coffee can taste bitter. And this one comes from a step-by-step video on repotting a houseplant. Write the script, pick a style and a voice, and Shotmatic makes the scenes, narration and captions. You see the credit price before anything is generated. Try Shotmatic for your next video.

Made by Shotmatic on its internal QA account from a brief and script Shotmatic wrote. Every scene image was generated by Shotmatic for its own example videos and uploaded as the ad's own media. Sloane is one of the creator's catalog voices and the music is the built-in track "beauteous upbeat electronic".

Make one like this

Shotmatic for teachers

A 27-second vertical ad for teachers built from a brief and the account's own images: scenes from Shotmatic's sky, lighthouse, aurora and Eiffel Tower videos, narrated by Elise with Viral captions.

Format: UGC Ad
Scenes: Your own images
Voice: Elise
Captions: Viral
Length: 27 seconds
Aspect ratio: 9:16
Music: On
Credits quoted: 140

Script

Teachers, here's a quick way to turn a lesson into a video. Write a short script, and Shotmatic turns it into a narrated video with captions. Every image you see here came from one: why the sky is blue, how a lighthouse lens works, what makes the aurora glow, and why the Eiffel Tower survived. You pick the style and the voice, and you see the credit price before anything is generated. Try Shotmatic with your next lesson.

Made by Shotmatic on its internal QA account from a brief and script Shotmatic wrote. Every scene image was generated by Shotmatic for its own example videos and uploaded as the ad's own media. Elise is one of the creator's catalog voices and the music is the built-in track "beauteous upbeat electronic".

Make one like this

What goes into the brief

Four fields shape the ad: the product name, the audience, the key points (one per line) and the call to action. Every claim in the script comes from that brief, so write only what you can stand behind: specific features, real numbers and the actual offer.

Your product media or AI visuals

Upload product photos or clips and assign them to scenes in the order you want, or let Shotmatic generate visuals. Your own media keeps the product accurate. Generated visuals can change a product's shape, color or packaging, so check every scene before the ad runs.

Where the ad runs

Make it 9:16 for TikTok, Reels and Shorts, or 1:1, 4:5 or 16:9 for feeds. Shotmatic does not connect to ad managers: download the video and upload it to your ad account.

How it works

01
Product brief
A product brief: the product, who it is for, its key points and your call to action.
02
Script and settings
Edit the script, then pick the voice, visual style, caption style and length.
03
Credit quote
The creator shows the price before you approve; nothing is generated until you do.
04
UGC-style ad
Shotmatic generates the scenes and narration and adds captions. Download the MP4 and post it on your channels yourself.

What you control

Brief: Product name · Audience · Key points · Call to action
Your media: Upload images or clips and assign them to scenesScenes without your media are generated.
Aspect ratio4 options: Vertical 9:16 · Social portrait 4:5 · Square 1:1 · Horizontal 16:9
Length: 15 to 180 seconds on a paid planUp to 30 seconds without one.
Visual style6 options: Cinematic
Animated
Sketch Black&White
Classic Animation
Hand-painted Anime
Anime
Caption style4 options: Viral · Bold · Minimal · Story
Narrator voice12 options: Adam - Deep & Firm · Russell - British Narrator · Sawyer - Movie Trailer Voice · Kael - Energetic Presenter · Tyler - Young & Upbeat · Kira - Bright & Friendly · Elise - Soft & Gentle · Sloane - Polished Professional · Bella - Warm Storyteller · Darian - Grounded Narrator · Adam - Dark & Brooding · Nora - Warm & ClearPlay a sample of each in the creator.
Script language8 options: English · Spanish · French · German · Italian · Dutch · Portuguese · Portuguese (Brazil)
Music: 18 built-in tracks, or no music

Limits and availability

There is no AI actor: the ad is narrated scenes and captions, with no presenter on camera.
The script uses only the claims in your brief. Check each one, and every scene, before the ad runs.
AI visuals can alter how a product looks. Use your own product media when accuracy matters.
UGC Ads can't be scheduled as a sequence.
Shotmatic doesn't post anything for you. Download the finished MP4 and upload it to your channel or ad account yourself.

What it costs

The two examples above were quoted at 140 credits each before they rendered. That quote is what the render charges; Shotmatic's own account is not billed.

With the default six scenes and AI images, a video costs 140 credits, or 100 when every scene uses your own media. Each script draft costs 20 credits.

See plan prices and monthly credits

Questions

Does the UGC ad generator use AI actors?

No. It narrates scenes made from your media or AI visuals. For a presenter who reads your script, use Talking Avatar.

Can I use my own product photos and videos?

Yes. Upload them and assign them to scenes, and Shotmatic narrates over them.

Where do the claims in the script come from?

From your brief only: the product, audience, key points and call to action. Review them before the ad runs.

Which sizes can I export?

9:16, 4:5, 1:1 and 16:9.

What does an ad cost?

The price follows the scenes the ad plans. With the default six scenes and AI images it is 140 credits, or 100 when every scene uses your own media. The creator shows it before you approve.

Run it from code or an agent

The hosted MCP server and the REST API run the same creation steps. This is the plan_video call for this format; angle brackets mark your own values.

{
  "tool": "plan_video",
  "arguments": {
    "goal": "A 30-second product ad for an insulated steel water bottle, for TikTok",
    "platform": "tiktok",
    "duration_seconds": 30,
    "product": "Insulated steel water bottle",
    "key_points": [
      "Keeps drinks cold for 24 hours",
      "Fits standard cup holders"
    ],
    "voice_id": "<voice id from shotmatic://voices>"
  }
}

Recommends a UGC Ad with the asset_first_campaign archetype in a vertical 9:16 frame for TikTok (the archetype’s own default is 1:1 for feeds), plus a creative brief with hook options and a beat plan.

Read the API and MCP guide